Beer Mats always grab your attention. But is it the statistics or the images that will guarantee you more sales!
In reality the statistics are of course a direct result of the advertising beermats image.
The marketing brand effectiveness of beer mats as you can see is almost half of the most powerful advertising media.
Advertising beer mats achieve such high marketing brand effectiveness cost target response because, they are highly visible and on display to a rotating audience for some 16hr. a day, every day of the week.
Beer Mats are non intrusive and in fact part of our social culture. They are the only advertising media that if it was not placed in front of us we would complain about it!
Contact details for this advertiser changed by request
These statistics although they won't sell anything in themselves they do in fact tell a story.
The two top performers, (excluding the T.V). are both outside advertising and marketing media's and targeted to people spending money.
When you factor in the costs per sale and return on investment (ROI) the picture changes dramatically.
Advertising beermats come well out in front followed by sponsorship of events and product placement.
The brewing industry have been fully aware of the marketing potential of advertising on beermats for more than 100 years.
Why else do they "give away" 1,700,000,000,000 beermats, advertising their companies every year in the U.K. alone?
Beer Mats are now so entrenched in our social culture we complain if staff ever fail to place one in front of us. The marketing brand effectiveness cost of target Beermats has been voted best ambient advertising and marketing media for 2007/8
This beermat advertising a concert for Sir Elton John was accredited with selling tickets amounting to £230,535.00 (Two hundred and thirty thousand, five hundred and thirty five pounds) in less than 16 Days!
So the next time you're playing with, writing messages on or just generally fiddling with the beermats in front of you; take a moment to reflect that you're holding a marketing and advertising tool in your hand that can generate a small fortune for your company.
Beermats were tested over an initial 2 month period in the summer of 2003. Tivoli World on the Costa del Sol Spain marketing department's. recorded an increase on the "gate" of 7.41% which related to 9,801 extra visitors over the 9 weeks.
Tivoli World attributed this increase entirely to the beer mats.
This is what they still say about us.
"Beermats Advertising were recommended by Dunnes International Stores.
We found the English Beermats to be an excellent marketing and advertising media.
We are able to see and measure results".
We are still involved in their marketing campaigns
We all look upon beer mats and the advertising on them as being highly acceptable, non intrusive and part of our social culture. In short we just like them!
All of us Men and Women alike just can't avoid reading them; we seem compelled to pick them up.
And all this takes place when we are relaxing and our minds are most open to suggestion and able to store and remember information.
If we're interested in the product advertised we simply "pop" the beer mats in our pockets.
No other advertising or marketing media gets this much attention!
From early morning till deep into the night every day of the week staff wherever people socialise are placing the beer mats in front of potential clients saying "excuse me can I place this Company's Advertising Beer mats in front of you"..............