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FACTS & FIGURES
 
Beermat advertising has been used for more than 100 yrs.
 
And is one of the longest standing advertising media!
 
Beermats are in front of the public 17 hrs. a day 7 day's a week, every week!
 
Beermats have a average life span of 4-6 weeks!
 
More than 500 potential customers will read EACH Beermat!
 
67% will read each one, more than once!
 
11% will take it home as a souvenir!
 
14% will deface it, doodle on it or write messages on it!
 
1.4%  will be collected by someone known as a "Tegestolegyist"
 
68% will be taken for reference.
 
These 68% are YOUR POTENTIAL CUSTOMERS! They have taken your Beermat and NO other.
 
Not for the football, what's on the Television or to read who dunnit to who?
 
But to contact You!
 
So say 10,000 beermats, multiplied by being read at least 500 times each, and on display for more than 700 hrs. less the percentage, taken early, multiplied by time, date and hour taken would equal? um? um?
 
Much too complicated for us! Good thing that many thousands of Internationally Famous Companies spend millions in market research before they ALL decided to use the FAMOUS BEERMAT!
 
Oh! And they print more than 1,700,000,000,000. A year!!!!!